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What People are
Saying |
"Mr. Postcard made the end-to-end
process of sending out my marketing mailing easy and
always maintained the highest level of professionalism.
They worked with me to ensure that I was maximizing
the value of each of my mailings by recommending mail
strategies appropriate to my marketing message, goals
and my budget!"
- Teresa Blanco, Realtor
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Real Estate Postcards Are An Effective Marketing
Tool For Realtors
By Jeff Charlton
Real Estate agents all over the US are finding that the aggressive
use of real estate postcards to promote their name and services is
very effective in gaining new clients and increasing commissions.
Let’s examine why postcards work.
Real Estate Postcards are both affordable and attention-grabbing.
Because a postcard doesn't need an envelope, your message has a head
start at getting attention. The start of any successful marketing
effort begins with an attention-grabbing first impression.
Real estate marketing postcards have been around for a long time,
and have been loved by marketing professionals because they are highly
visible and tend to generate response. With today’s printing technology,
full-color real estate postcards are more affordable than ever.
Real estate marketing Postcards get read by over 99% of your prospects.
Think about the last time you received a postcard in the mail. What
did you do with it? If you’re like most people you probably read it
as soon as you took it out of your mailbox. You may then throw it
away, but by that time the marketing message already got to you.
It’s this immediate impact that makes real estate postcards so effective
in prospecting. You only have a few seconds to get someone’s attention,
and a postcard can do that better than any other mail piece because
the headline and marketing message are right there shouting at the
reader. No envelope to open, no paper to sort through.
Real estate marketing postcards are far cheaper to send than regular
mail. You can mail a 4.25 inch by 5.5 inch postcard via First Class
Mail for only 23 cents. You can make small, targeted postcard campaigns
and get the same results as an expensive print or broadcast campaign
might bring.
Another benefit of real estate postcards is that you can mail them
bulk mail (standard mail), and the impact is the same. There is no
reason to pay for first class postage. This allows you to go as large
as 11 inches x 6 inches and still be within the range of a standard
mail letter, which will only cost you between 17 cents and 23 cents
to mail depending on your list. These oversized real estate marketing
postcards really stand out on the mail.
For real estate agents, the key to success is to mail to the same
“farming” area over and over to get your name in front of potential
clients enough so that they remember you when it is time to list or
buy a home. The most successful agents mail at least 500 real estate
postcards every time they list or sell a home to the immediate area
surrounding the property. In addition, they mail general real estate
marketing postcard messages on a monthly basis, such as “Find Out
what Your Home is Worth” to their entire farming area. They also mail
holiday greetings and calendar cards. They create special promotions
or joint venture promotions with local businesses such as “Come in
to our Flower Shop and get a Free Valentine Rose Compliments of Jane
Williams Realty”. They mail “Recent Sales in Your Area” cards.
Newsletters are also powerful relationship building tools, and successful
agents work those into their mailing campaigns as well.
About the Author: To get your copy of 14 Essential Tips that Every
Realtor Must Know About Marketing Your Business, visit: http://www.realestatepostcardsonline.com
Source: www.isnare.com
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